and challenge the power of companies such as Lockheed Martin Corp. High-tech companies will follow the example of Palantir Technologies Inc. A growing number of start-ups will shift their focus from consumer goods to military supplies.
HARVARD BUSINESS SCHOOL DRIVER
They will surely become more proactive as they adjust to a new world in which military spending is an increasingly powerful driver of the global economy and potential conflict an ever-present danger. Sut I Wong of the Norwegian Business School says that management will be all about “empathy.” Frederic Frery of ESCP Business School says that management will/should “forget about the art of war and focus instead on the art of seduction.” Rachel Spivey, the head of Google’s Stay & Thrive team, says that the future will be “all about fostering a direct, transparent and empathetic approach to management.” The answer that came back from each of the experts was almost identical: Management will become cuddlier and less command-and-control. HBR asked “a panel of global experts” what management will look like in the next 100 years. Where the package hit its nadir is about the future of management. Some of what they had to say was interesting (Ram Charam on the future of organizations) some was merely platitudinous (Marcus Buckingham on what a “good job” would look like). HBR asked some leading thinkers to speculate about what’s next for some big topics. The extras are even more variable in quality.
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